About Shetland Fudge Company

Nicola and Magnus

Established in 2006, current owners Nicola and Magnus took the reins in August 2014 to challenge their ability to achieve a dream of owning a successful business. Nicola started working for the business at the age of 14 before leaving to study for a degree in Business Management. It was not until she met Magnus – now her husband - that they strived to make Shetlands capital more vibrant, alive and fun.

The Shetland Fudge Company has now developed into a premium bespoke chocolate company with all their fudge, truffles, tablet, Puffin Poo, preserves and` gourmet Mallow being made entirely by hand. They focus on using the finest ingredients, local produce wherever possible, and create by hand their own additive-free recipes. 

From having 3 employees and one ‘peerie’ kitchen when they stared this venture, they now have two premises within Lerwick town centre and employ 13 staff members. The continual enthusiasm from the owners has led to new and exciting services, including chocolate workshops, educational trips, Birthday parties and a gourmet street-food takeaway.

The core focus of the business is the pride and passion that goes into everything they do, from training staff and displaying creations, to making irresistible goodies.
We hope you will call back for more.

So, as we say up here, "Draa du in, du's welcome..."


Scottish Thistle Winners 2007
Scottish Thistle Finalist 2005 & 2006
Hospitality Assured Winners 2007
Mystery Shopper 2nd Place 2005 Shetland Retailers Assoc.
Best Employers in Hospitality 2nd in Scottish Visitor Attractions 2010
Best Employers in Hospitality 15th in Scotland overall
Skill-seeker of the Year award 2008 Nicola Duthie
Skill-seeker of the year Company Finalist


We put pride and passion into everything we do, from training our staff and displaying our creations, to making our irresistible goodies. We believe that compromise is not an option, both when choosing our ingredients, from local sources wherever possible, taking care with our packaging-we pledge to recycle wherever possible-to making sure web orders are dealt with promptly and efficiently-Shetland weather not withstanding!


We are a small family company, artisan makers of Scottish tablet, fudge and chocolates and the world famous Puffin Poo™. My staff are all talented, passionate and driven. If you ever get to visit our lovely shop, they will treat you to a warm Shetland welcome, give a taste of our fudge, and make you want to come back for more!

Other information - Shop Policy

As our products are made as fresh as possible for each order we recommend that once you have bought your goods from our shop or online, you should store your chocolates in a cool room, away from strong odours and direct sunlight. Once opened, consume within 3 days and store in a temperature between 5 and 14 degrees celsius to keep that delicious goodies at their best!

Allergens: eggs, nuts, milk, soya, barley, wheat and gluten.